We hear a lot about the advantages of marketing to your consumer market through social media. But what exactly does that mean? What skills does it require? How do you know your efforts are successful?
Join us on for a series of panel discussions on how to effectively use social media to raise brand awareness, connect with your consumers, and promote your products and events. Katharine Korona, Marketing Coordinator of Three Brothers Wineries and Erica Paolicelli, Host of the Tenacious We Podcast and Co-Owner of Three Brothers Wineries together with Carol Cain, Agency Director of Brave World Media, will share tips and examples of to help move your marketing strategy to where your consumers are; online.
Session 1: Your Vibe Attracts your Tribe: Using Social to Engage with Current Customers and Attract New
June 5, 2019 3pm-5pm followed by Networking and Happy Hour (included with ticket).
Time Management on Social
Posting what your customers want to see and figuring out what that is (metrics)
Tips and tricks for engaging with your customers consistantly
The value of a like
Session 2: Word of Mouth Marketing
June 12, 2019 3pm-5pm followed by Networking and Happy Hour (included with ticket).
Happens on and off social- which is more valuable?
The dreaded review discussion (TripAdvisor, Yelp etc)
What makes your business remarkable?
Aligning customer perception with your business
Session 3: Elevating the Hospitality Experience
July 10, 2019 3pm-5pm followed by Networking and Happy Hour (included with ticket).
Customer demographics- what are their expectations and desires?
Purchasing experience on and off line
Does your brand presence online match your physical presence?
All sessions followed by Happy Hour Networking. Wine and Light Fare included in ticket price from 5pm-6pm.
Bring your questions and your business cards!